For charities digital transformation is more than just new technology. It’s about changing how a charity works and tells its stories, raises money and delivers value. It’s about creating an improved experience for all involved – including supporters, volunteers and users of the service.
Those charities that have embraced digital technology can now be more efficient, store and analyze data more securely and provide better service for their beneficiaries. They can also make use of data to pinpoint areas that need improvement. This will increase trust and transparency which will result in increased donations and a greater involvement of the general public.
A recent survey of charity leaders revealed that a lot of charities are trying to overcome the obstacles to digitalization. Funding was viewed as a major challenge by 40% of charities who claimed they needed more money to purchase equipment and software. Upskilling volunteers and staff is a further major issue. 38% of charities need more training to help them transition towards digital. Many charities struggle to balance the demands for digital transformation with their ongoing work with service users.
It’s also important to remember that taking advantage of digital technology doesn’t have to be costly. There are a variety of low-cost options accessible, including online courses and workshops for free. It’s also beneficial to tap into the skills and networks that are already in place in the workplace or among volunteers.
If a charitable organization wants to succeed in their digital strategy it is imperative to build a well-designed website. It will serve as the foundation for any other digital services. This might include the use of social media strategies to promote fundraising and increase engagement or a platform for content which can be used to create engaging content that is directly to their audience.
As well as this the charity can begin to build their digital services in the most efficient manner possible using software that will enable them to automatize processes and provide more effective results for their target audience. For instance an online health and wellness platform such as Medli allows charities to gather real-time patient data using an app, and then use this data to discover insights to improve healthcare.
The future is bright for charities that are willing to embrace the possibilities of digital revolution. In doing this, they’ll be able achieve their goals, raise greater funds, and better serve their beneficiaries. It is important that charities are aware of most recent developments in digital transformation, so they are prepared when the time comes to make the switch. If you’re interested in transforming your organization’s digital strategy, contact us today to talk with one of our experts today!